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Thursday, March 28, 2013
Mark's Send Off Party
Mark is having a send off party Friday, March 29th at 6:00 pm at Missy's Bar & Grill in Chippewa Falls to commemorate his 20 plus years at his previous job. We are excited to have him as part of our team at AMP and can't wait to celebrate with him tomorrow. Please feel free to come join us in celebrating Mark's career and his new adventure with Adrenaline Motorsports Plus.
Sunday, March 17, 2013
The ball is rolling!
Hundreds of discussions...check. Hours of researching on the internet...check. Lots of scattered papers with ideas, check lists, and goals...check. Going for it...check!
The business plan is made. The location is picked. Now it's time to move on to a name. Something that seems so simple, pick your name and run with it. Back to that worn out notebook. The names Andrew had came up with years ago are similar to the one he had written down again. After telling his wife, Nikki, his ideas, she began to research the names he had given her. Here is when the reality of the name game set in.
Run a web search of a name...wow, that name is used all over the U.S. Alter the name and run the search again. Narrow the search down to Wisconsin...okay that is better. Search the Wisconsin's Department of Financial Institutions site for names registered in Wisconsin. Run searches to see what domains and email are available. Say the name over and over...does it fit...does it flow out easy...tinker with logo ideas.
Now it is time to see what other people think of the name. Mixed reviews. Back to the drawing board to see if any other names would work. After many more randomly scattered notes with names, other people's input, and tons of web browsing they kept coming back to the original idea.
Yes, it was longer then the original name. Yes, there may be some issues with the spelling of "Adrenaline" in searches. Did the name allowed for the possibility of different avenues including other extreme sports as they grow, yes. They both agreed that the acronym AMP fit perfectly into the theme of the store. The positives outweighed the negatives...and so the name Adrenaline Motorsports Plus was chosen.
The business plan is made. The location is picked. Now it's time to move on to a name. Something that seems so simple, pick your name and run with it. Back to that worn out notebook. The names Andrew had came up with years ago are similar to the one he had written down again. After telling his wife, Nikki, his ideas, she began to research the names he had given her. Here is when the reality of the name game set in.
Run a web search of a name...wow, that name is used all over the U.S. Alter the name and run the search again. Narrow the search down to Wisconsin...okay that is better. Search the Wisconsin's Department of Financial Institutions site for names registered in Wisconsin. Run searches to see what domains and email are available. Say the name over and over...does it fit...does it flow out easy...tinker with logo ideas.
Now it is time to see what other people think of the name. Mixed reviews. Back to the drawing board to see if any other names would work. After many more randomly scattered notes with names, other people's input, and tons of web browsing they kept coming back to the original idea.
Yes, it was longer then the original name. Yes, there may be some issues with the spelling of "Adrenaline" in searches. Did the name allowed for the possibility of different avenues including other extreme sports as they grow, yes. They both agreed that the acronym AMP fit perfectly into the theme of the store. The positives outweighed the negatives...and so the name Adrenaline Motorsports Plus was chosen.
Friday, March 15, 2013
Is this really happening?
An old worn notebook filled with business plans and ideas hidden away among a stash of books. Who would have thought we would be searching for that notebook?
A random stop to catch up with an old friend brought up Andrew's hopes of some day opening a parts shop locally. A few weeks later he found out the guy he had always visioned as an important part of his store may be available.
The phone call. Knowing that this was going to be a huge investment and step, Andrew called his wife to "drop the bomb" as she said. She had been hearing about this possible venture for years and wasn't surprised to hear it being brought up again. This time was different though, things were falling into place...almost the perfect scenario.
With the thought of going into business they went into overdrive hashing out all the details of possibly starting this adventure. Looking at the pros and cons...an overwhelming feeling of could they, should they, will it work came over them.
A random stop to catch up with an old friend brought up Andrew's hopes of some day opening a parts shop locally. A few weeks later he found out the guy he had always visioned as an important part of his store may be available.
The phone call. Knowing that this was going to be a huge investment and step, Andrew called his wife to "drop the bomb" as she said. She had been hearing about this possible venture for years and wasn't surprised to hear it being brought up again. This time was different though, things were falling into place...almost the perfect scenario.
With the thought of going into business they went into overdrive hashing out all the details of possibly starting this adventure. Looking at the pros and cons...an overwhelming feeling of could they, should they, will it work came over them.
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